简介：
Aimed specifically at Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China and the factors that can lead to business success.
The authors guide the reader through the processes of market entry, marketing and managing operations in this unique social and cultural context by including:
1、case studies and examples of business ventures as diverse as ornamental lamps, car washes, sausages and outdoor clothing
2、discussions of the issues surrounding products, pricing, distribution and advertising
3、advice on choosing business partners, negotiating and entering Chinese Overseas markets
4、guides to further resources in local cultures to help businesses tailor their strategies to local conditions.
Building on the strengths of the first two editions with new case studies, updated discussion of the evolving marketplace and its interactions with government and a new chapter on business law, the third edition of Doing Business in China will continue to be the number one resource for students of international business and management studies and practitioners with an eye on China.
书评：
This book will be of great use to both academics and practising managers interested in how business is done in Greater China
- Malcolm Warner, Judge Business School, University of Cambridge, UK
关键词：
golden hall, petty man, ethical interlude, Hong Kong, East Asia, Cultural Revolution
ISBN:9780415436311
书名:Doing Business in China
版本:3rd Revised edition
作者:Xi, Chao; Ambler, Tim; Witzel, Morgen
装帧:Hardback
出版社:Routledge, Taylor & Francis Ltd
页数:304
出版日期:10/16/2008